PlaSmart Inc. is a Canadian-based distributor of smart, simple, educational toys for children. The story began in December, 2002 when Timothy Kimber, then owner of an ecommerce business, happened upon some children test-driving a yet unknown ride-on vehicle. Fascinated that this car did not require batteries or pedals and was propelled by simply turning the steering wheel, Kimber located the seller of this unique toy. Within a month, PlaSmart was born with North American distribution and marketing rights secured for PlasmaCar. With an uncomplicated, honest vision and a philosophy to under-promise and over-deliver, PlaSmart expanded into more than sixty countries on five continents in a few years.